By Gary P Jackson
Cafe Press is a company that allows consumers to create unique merchandise such as t-shirts and other wearables, as well as drinkware, and other items. They provide the blank canvas for their customers to create their art, and then the customer can set up a Cafe Press online store to sell their creations.
As one can imagine, political items are a hot seller. Cafe Press has released a statement and some numbers: [emphasis mine]
The people have spoken and they want to see a Sarah Palin vs. Barack Obama showdown in the 2012 election. Although Palin’s Republican peers Mitt Romney, Michele Bachmann, and now Jon Huntsman have officially declared their candidacy, the American public is throwing their support behind "Mama Grizzly" for the 2012 Election – on T-shirts that is.
o Sarah Palin has yet to declare her candidacy, but Palin-themed merchandise already makes up a whopping 66 percent of Obama challenger sales and 34 percent of all 2012 election product sales.
o Mitt Romney made it official several weeks ago but his product sales make up a small percentage of Obama’s challengers at 3 percent of election product sales.
o Michele Bachmann is also in Palin’s shadow, with products contributing to only 1 percent of election product sales.
Now one might think this is nothing more than folly, though it is a solid way to measure enthusiasm for each candidate. However, it must noted that Cafe Press' t-shirt sales have correctly predicted the winner of the last three presidential elections.
Read more at Illinois Review.
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