Strong opening weekend fuels film’s expansion to Tucson, AZ, West Palm, FL, Milwaukee, WI, Charlotte, NC, and Ontario, CA. Additional theaters added in Phoenix, AZ and Atlanta, GA.
$11,000-plus per screen weekend averages in Orange County and Phoenix.
By Gary P Jackson
As we told you yesterday, The Undefeated has far exceeded expectations set by the film's creators, Victory Films. On the heels of a great opening weekend, Victory is announcing the movie will expand into new markets, and continue to be shown in the theaters where it opened.
FOR IMMEDIATE RELEASE
Santa Monica, Calif. (July 18, 2011) ARC Entertainment today announced "The Undefeated," which chronicles Sarah Palin’s rise from obscurity to national prominence, will roll out to additional AMC Theaters (AMC) beginning on Friday, July 22nd.
With sold-out runs and enthusiastic audience support on opening weekend, the film will roll out to new markets including Tucson, AZ; West Palm, FL; Milwaukee, WI; Charlotte, NC; and Ontario, CA. The film will also expand into additional theatres in Atlanta, GA, and Phoenix, AZ, and will continue in theatres in Dallas, TX; Houston, TX; Denver, CO; Orlando, FL; and Orange, CA.
ARC Entertainment, the distributor of the film, announced today that the film had a stronger opening weekend than expected with the top markets, Phoenix and Orange County, achieving weekend per screen averages above $11,000 driven by multiple sold-out runs. The film was rushed to select digital theaters in only three weeks, and was marketed entirely through social media and grass roots efforts with virtually no traditional media spend.
"Given the audience response on our opening weekend we now know we have a film that works. Our objective is very simple to bring this film to every market and every corner of the country; starting with a limited theatrical release and then through an aggressive broader distribution strategy including streaming video, on-demand access and DVD," stated filmmaker Stephen K. Bannon.
Trevor Drinkwater, CEO of ARC Entertainment, said, "We have been inundated with requests from around the country to have the film play in their market. Our expansion plan is being methodically analyzed and managed to allow the film to be viewed by the widest audience in the most effective manner."
This coming Friday the film will play in the following AMC theaters:
Ahwatukee 24 4915 East Ray Road Phoenix, AZ 85044
Arizona Center 24 565 N. 3rd Street Phoenix, AZ 85004
Barrett Commons 24 Theaters 2600 Cobb Place Lane NW Kennesaw, GA 30144
Block 30 @ Orange 20 City Boulevard West Orange, CA 92868
Colonial 18 Theaters 825 Lawrenceville – Suwanee Road Lawrenceville, GA 30245
Concord Mills 8421 Concord Mills Boulevard, Concord, NC 28027
Foothills 15 7401 La Cholla Blvd. Suite 144 Tucson, AZ 85741
Grapevine Mills 30 Theaters 150 Grapevine Mills Parkway Grapevine, TX 76051
Highlands Ranch 24 103 Centennial Road Highlands Ranch, CO 80126
Indian River 24 6200 20th Street #600 Vero Beach, FL 32966
Mayfair Mall 18 2500 North Mayfair Road Box M-146 Wauwatosa, WI 53226
Ontario Mills 30 4549 Mills Circle Ontario, CA 91764
West Oaks 14 9415 West Colonial Drive Ocoee, FL 34761
Willowbrook 24 Theaters 17145 Tomball Parkway Houston, TX 77064
"We are thrilled that The Undefeated can benefit from the digital cinema platform to quickly expand to additional markets this weekend," said Jonathan Dern, president of Cinedigm Entertainment Group.
Written and directed by Stephen K. Bannon and produced by Victory Film Group co-founder Glenn Bracken Evans and Dan Fleuette, "The Undefeated" was independently financed by Victory Film Group and its partners.
The film includes leading prominent political commentators Mark Levin, Tammy Bruce and Andrew Breitbart as well as conservative activists Kate Obenshain, Sonnie Johnson and Jamie Radtke. Additionally, the film features interviews with Alaskan civil servants, elected officials and advisors who were involved in Alaskan politics during Governor Palin’s tenure.
"After the incredible feedback we got from enthusiastic audiences, we are very excited to bring this story of a true American hero to additional audiences across America," said Glenn Bracken Evans.
Cinedigm is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm’s digital cinema deployment organization, software, satellite and hard drive digital movie delivery network; pre-show in-theater advertising services; and marketing and distribution platform for alternative content such as CineLive ® 3-D and 2-D sports and concerts, thematic programming and independent movies is a cornerstone of the digital cinema transformation. Cinedigm ™ and Cinedigm Digital Cinema Corp. ™ are trademarks of Cinedigm Digital Cinema Corp. www.cinedigm.com (CIDM-G)
About ARC Entertainment
ARC Entertainment provides brand marketing, retail strategy, physical distribution and sales services for consumer products, with an emphasis on entertainment-based products. ARC Entertainment is a "solutions-based" distribution company. ARC Entertainment’s unparalleled relationships with national retailers, coupled with strong sales and marketing expertise, enables the Company to explore unique programs and business models for its content partners. The company develops creative and profitable retail marketing programs by connecting Intellectual Property and Content owners directly with retailers. This enables ARC Entertainment to truly align content development, investment and distribution with the requirements of retailers and their customers. ARC Entertainment monetizes Content in multiple revenue streams including: Theatrical Distribution, DVD, Blu-Ray, Digital, Electronic Sell-Through, Streaming, VOD, PPV, Pay and Free TV. www.arc-ent.com
About AMC Entertainment Inc.
AMC Entertainment Inc. delivers distinctive and affordable movie-going experiences in 360 theaters with 5,128 screens across the United States and Canada. The company operates 24 of the 50 highest-grossing theaters in the country, including the top three. AMC has propelled industry innovation and continues today by delivering premium sight and sound, enhanced food and beverage and diverse content. www.AMCTheatres.com
About Victory Film Group
Victory Film Group develops, produces and distributes documentaries and films that address today’s leading political, socio-economical and cultural issues while incorporating the conservative perspective. Victory Film Group’s motion pictures are considered amongst critics to be one of the best conservative-themed collections in film history. www.victoryfilmgroup.com
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